TMH officials enthused by increased market share |

TMH officials enthused by increased market share

Bridget Manley

George Rohrich beamed Thursday night as a graph flashed on the projector screen.

The sharp peaks and valleys, followed by a steadily rising line, charted The Memorial Hospital's market share, a metric that, in simple terms, gauges how many people locally are getting their medical care at TMH.

To Rohrich, the hospital’s chief executive officer, the graph told the story he and other hospital officials have waited to hear.

"We're winning them back, and that has been our top goal," he told hospital board members at their regular meeting Thursday.

The numbers, which are based on inpatient discharges, reveal how many people from the hospital's primary service area are going to TMH and how many are going elsewhere, like Yampa Valley Medical Center in Steamboat Springs.

From 2005 through 2009, TMH market share rose and dipped from as high as 52.8 percent to as low as 47.1 percent.

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In 2011, though, market share reached an apex at 57.1 percent, nearly 4-percent higher than 2010.

The upswing is a sign TMH is providing services that patients want and need, Riley said.

"They're having babies here," she said. "They're having surgeries here. They're getting the care that they need here." But the numbers also point to employees who work with patients every day.

"It's great because it's representative of the hard work that all of the staff does," she said.

With that thought in mind, TMH officials called an impromptu meeting with staff members Friday morning.

In 2011, employees could receive up to a 3-percent raise based on whether they met a variety of goals.

While the staff qualified for and received portions of the raise for reaching a number of benchmarks, earlier market share data indicated the hospital wouldn't reach its growth goal for 2011.

All that changed, however, when TMH officials received the most recent data early this week.

"Today, we got to tell them not only did we meet our goal, (but) we exceeded it," Riley said Friday.

As a result, the nearly 150 employees eligible for the raise — full- and part-time TMH employees who were employed in 2011 — will see some extra money on future paychecks.

"It was just so exciting," Riley said. "We were like, 'Wow, this is big.'"

The news, as well as what it meant for the hospital, was welcome to Keith Velardo, TMH financial counselor.

"I was excited that we had met the growth (goal) and that the hospital was doing so well," he said. "It's good to know that people are starting to more and more … trust and come back to our hospital."

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Physicians leaving TMH:

Officials at The Memorial Hospital in Craig have begun searching for a new family practitioner and plan to begin looking soon for a new obstetrician and gynecologist, Chief of Organizational Excellence Jennifer Riley said.

Dr. Kathleen Keating will not be extending her contract with TMH, according to a report Chief Executive Officer George Rohrich presented to the hospital board at its meeting Thursday. Her contract is scheduled to end in early September. “We really like Dr. Keating,” Riley said of the obstetrics and gynecology specialist at TMH Medical Clinic. “She’s an excellent physician. Her patients love her.”

Dr. Troy Phillips, a family physician who also practices at the medical clinic, is not renewing his contract, which ends in August. THM officials will begin recruiting for Keating’s position, and the search for Phillips’ replacement is underway, Riley said.


“It was just so exciting. We were like, ‘Wow, this is big.’”

— Jennifer Riley, chief of organizational excellence for The Memorial Hospital in Craig, about recent data that shows the hospital’s market share is on the rise