The Print Shop purchases new printer to provide better service
February 26, 2016
Originally invented in the 15th century, the printing press revolutionized the world by making the printed word available far and wide. Fast forward to the 21st century, and digital technology is taking the modern printing press to a new level.
The Print Shop, housed inside the Craig Daily Press, is joining the digital revolution with the recent addition of a digital printing press to its production room. The new high-performance printer, a Konica Minolta BizHub Press, streamlines the Print Shop's current operations, producing a higher quality product in less time, while helping the shop to maintain competitive pricing for its customers.
"It been something that we needed to do for a while to get with the times," said Creative Services Manager Lindsay Porter. "We'll get things to people faster, with higher-quality color control and a wider range of products that we can get to people quickly."
The new multi-function printer replaces the Print Shop's old Xerox copier, two analog printing presses — known as offset presses — and a numbering machine used to produce numbered invoices.
The purchase was spurred by the need to replace the aging Xerox copier.
"The Xerox that we have is getting very old and started to need a lot of work," said Craig Daily Press Publisher Renee Campbell, adding that the new machine offers greater functionality at a lower price than the old machine. "What it can do is so much more than what we already have."
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While the Print Shop's offset presses can only print one or two colors at a time, the new digital printer enables the Print Shop to quickly and efficiently produce full-color products such as postcards, brochures, envelopes and folders.
"Our turnaround time for jobs was seven to 10 business days, but most of our jobs will now probably be finished within a week," Porter said.
The press even takes a few extra jobs off the hands of Print Shop staff, such as folding or stapling packets and assembling booklets.
"Some things that we used to do manually, it will automatically do for us…. so it will save time for our clients," Porter said. "We can spend more time building great designs for customers instead of certain jobs taking so much labor."
The Print Shop recently hired a new graphic designer, Julia Perry, who joins designer Janette Najera, both of whom are eager to work with the community to give customers some fresh designs, Porter said.
The Craig Daily Press and Print Shop plans to invite the community behind the scenes to see the new press during an open house this spring, and will offer monthly specials — including an upcoming special on graduation announcements — to encourage customers to see for themselves the quality and service it can offer.
"The bottom line is they'll be getting a higher quality product for the same pricing in less time," Porter said.