Subway says chemical almost out of its bread
April 11, 2014
Subway said an ingredient dubbed the "yoga mat chemical" will be entirely phased out of its bread by next week.
The disclosure comes as Subway has suffered from an onslaught of bad publicity since a food blogger petitioned the chain to remove the ingredient.
The ingredient, azodicarbonamide, is approved by the Food and Drug Administration for use in food as a bleaching agent and dough conditioner. It can be found in a wide variety of products, including those served at McDonald's, Burger King and Starbucks and breads sold in supermarkets. But its unfamiliar name has an unappetizing ring, and the petition became a flashpoint by noting that the chemical also is used to make yoga mats and isn't approved for use in some other parts of the world.
Tony Pace, Subway's chief marketing officer, told the AP in a phone interview that the chain started phasing out the ingredient late last year and that the process should be complete within a week. Subway is privately held and doesn't disclose its sales figures. But it apparently is feeling pressure from the uproar.
The company did not provide details on what changes it made to its bread to remove the ingredient.