New Craig vision clinic to focus on state-of-the-art care |

New Craig vision clinic to focus on state-of-the-art care

CRAIG — State-of-the-art diagnostic equipment and concierge service are two of the many improvements patients can expect from the new Eye Care Specialties clinic, which opened on Wednesday, Aug. 1, in Craig.

"New technology allows us to provide the best standard of care in an amazing facility," said Optometrist Natalie Hansen.

A digital infrastructure allows for "state-of-the-art" tools, which provide a level of service comparable to or better than some of the best in the nation, said Optometrist Craig Eckroth. He described one of the clinics innovations — video cameras on diagnostic equipment that allow optometrists to livestream and capture video images, which can then be shared with patients on large screens in each exam room.

"This will enhance our ability to educate our patients using images of their own eyes," Eckroth said.

The new clinic is located in the renovated old Family Dollar Store, at 460 Pershing St., which was purchased by Eye Care Specialties in January. A 2,200-square-foot shell and separate entrance on the north side of the building will allow for further expansion or space to accommodate one or two tenants.

The clinic floor plan was created by Eye Designs — a national eye care design company — with interior and exterior plans developed by Moon Hill Design, of Steamboat Springs.

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"We went to Los Angeles last July to design the space from top to bottom," said Administrator Julie Brown. They carefully selected every piece of furniture and fixture to create a timeless, rustic, modern theme to help people feel comfortable.

"We didn't want a cold space," she said.

The space is also designed to allow for better patient flow from waiting rooms to pre-diagnostic rooms, exam rooms, treatment rooms, and retail space.

The clinic space allowed the practice to grow by adding a second pre-exam room, five exam rooms, space for specialized imaging, and a treatment room to accommodate patients from Craig and outside town.

"We have also made changes to improve the patient experience by creating new concierge service," Eckroth said.

After being greeted, patients will transfer to a technician, who will guide them through the pre-exam, exam, and treatment. Two new staff members have been added in Craig during the past year to accommodate the changes.

Eye Care Specialties patients from Steamboat Springs will also notice a change in that office, as staffing was reconfigured to offer concierge service at both locations. A new call center in Craig will also serve both offices.

Eckroth said the project was on budget and ahead of the architect's estimated timeline, despite an initial three-month delay in construction.

He attributed the efficiency to the efforts of local contractors and staff.

"We used all local subcontractors, and I want to be sure to thank Dave Griffith, from AHP Construction, for his work, the staff for coordinating on the project, and Michael Lausin at Solutions Oriented Systems for IT support. Everyone did such a great job," Eckroth said.

While the idea of a new Craig clinic was conceived years ago, only about a year passed from the design stage to a Craig Chamber of Commerce ribbon-cutting ceremony held opening day.

"It was a long process, but also rewarding to turn an empty warehouse into this amazing facility," Hansen said.

Contact Sasha Nelson at 970-875-1794 or

Where to find them

Eyecare Specialties

Optometric practice serving Northwest Colorado.
Location: Suite 100,460 Pershing St, Craig
Hours of Operation: 8 a.m. to 5 p.m Monday through Friday; closed weekends
Phone: 970-824-3488