Monday morning chat: Steve Deyo
(Editor’s note: This profile appeared in the Dec. 19, 2011, Craig Daily Press and reappears today in memory of the late Steve Deyo, who died earlier this month.)
Where is your hometown? “I was born and raised here.”
What’s kept you in Craig? “I like the town, small-town life, small-town feel, and it’s still close enough to the city that it’s not that big of a drive.”
Motto or outlook on life? “My big deal is just to stay positive. I do that in my business and in my personal life. Just always look on the bright side.”
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What does Northwest Colorado have that you like showing off to a friend or visitor? “I’d take them to Trappers Lake up by Meeker, Black Mountain, Browns Park. In summer, Whittle the Wood’s the big thing, then in the wintertime there’s snowmobiling, skiing and stuff like that.”
Favorite meal from a local restaurant? “Probably the rib-eye steaks at the Tin Cup Grill with baked potatoes, vegetables and everything that comes with it.”
How did you first get involved in your profession? “When I was just out of college, I was 19 years old and my partner, Jerry Thompson, asked me if I’d help him with harvest, cutting wheat. I’ve worked for him ever since. I left for five years and then came back as a partner. I started working for Jerry in 1979 and in 1985 got in the car business.”
What would you say is one of the best car models ever released? “The Ford F-150, by far. For almost 35 years in a row, it’s been one of the top-selling vehicle lines in the country, and we sell a lot of them. Prices have gone up, but the technology that goes into these vehicles is just amazing. It used to be a pickup was just for work, but now its people’s primary cars.”
Worst car model you’ve ever seen? “Professionally, with what we’ve seen here, I’d have to say the Ford Tempo is absolutely the worst car I’ve ever seen in my life. There’s probably still some people driving them around, but I was a service manager for 19 years, and I saw them all. They just weren’t very reliable, they were in the shop all the time and not easy repairs, either.”
Name a song, book, movie or TV show that’s had a profound impact on your life. “There are ones that I enjoy, but I wouldn’t say they really had an impact. John Grisham, James Patterson and Louis L’Amour are my favorites. Movies, the original ‘True Grit’ is probably the best movie I’ve ever seen. I’ve watched it I don’t know how many times. I go to the movies to be entertained. ‘Chariots of Fire,’ ‘Gandhi,’ stuff like that, I could care less.”
A hypothetical: you’re rich and can go anywhere in the world for an unlimited time. Where you headed? “Las Vegas, my favorite place of all time. I like to gamble and I like the city. I’ve been to Mexico and Ireland and the Caribbean and a lot of places, but Vegas is my destination choice for vacation. I always stay at the South Point there. It’s way down south. Where the end of the strip is, Las Vegas Boulevard just keeps going.”
Proudest accomplishment? “Coming back here as part owner is one thing. I officiate high school football and I’ve done two state championships, so I’m pretty proud of that. You can’t beat it. It’s unbelievable. I played football in college and high school, and that was a way of staying in the game.”
Most embarrassing life moment? (Chuckles) “Nothing I’m willing to share.”
In a fantasy world, what’s your job? “Probably being the head referee in the Super Bowl. A good friend of mine used to live here, he was my baseball coach when I was a little kid, he refereed in the NFL for 20-some years and got to do two Super Bowls. He got to do the first one Denver won against Green Bay, which was pretty amazing.”
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