Moffat County Profile: Ken Harvey |

Moffat County Profile: Ken Harvey

New Craig Ford manager enjoys matching people with cars

The car business has always run through Kevin Harvey’s blood.

“My dad was a service manager,” the new manager of Craig Ford said. “I’ve been around it my whole life, washing cars and doing part inventory.”

Harvey grew up just east of Greeley and attended school at Mesa State College where he double majored in management and marketing, with a minor in finance.

After working 10 years in banking and several years on the finance side for Ford Motors, Harvey wanted to get into sales.

“I always watched the sales side as a kid and thought that was interesting,” he said. “The credit side is behind a desk and the retail side you get to see people. It’s fun making people happy.”

Harvey previously worked at Columbine Ford in Rifle for 12 years and came to Craig because of the area, the people and the chance to manage the whole dealership.

“I love (the area),” he said. “I’ve hunted around here and dealt with a lot of the Craig people in Rifle. It’s pretty here and the people are friendly and welcoming.”

Craig Ford is different than the Rifle dealership, he said, but in a good way.

“It’s a little more relaxed here,” he said. “Rifle was a larger dealership and there was more pressure. I guess overall Craig is a pretty relaxed town and I enjoy that.”

Although he said the dealership here is more laid back, he said people can expect big changes at Craig Ford.

“We’re stepping up the whole place,” he said. “Overall, we’re going to bring the dealership up to a higher level. We’re making changes in every department.”

Harvey said the dealership has hired seven new people and focused on customer service.

“My management style is to get everyone to the same point and take good care of people and employees,” he said. “I take it personally when (customers) are not happy.

“It’s impossible to make people happy all the time, but we can try.”

This may be why Harvey said his favorite part of being at a dealership is working with people. “Buying a car is a big deal,” he said. “If I can help make the experience better, it makes me happy.”

Harvey said the toughest part of working at a dealership is keeping employee morale upbeat. He said this is something he wants to bring to Craig Ford.

While Harvey works six days a week and said the dealerships deal with “a lot of ups and downs,” he always tries to enjoy his time at work.

“Hopefully we are going to have satisfied customers and have fun doing it,” he said. “Most of our lives are spent working and if it can’t be fun, why do it?”

Harvey describes himself as outgoing, hardworking and highly competitive.

His competitiveness, he said, can be seen in his love for softball.

Harvey started his own team a few years ago. The team was pretty successful.

“It was a blast,” he said. “We won state about four years ago.”

When he’s not at the dealership Harvey enjoys hunting, fishing and riding his horses and motorcycles. “I guess I am a cowboy-biker,” he said.

Harvey plans to buy some land and build a house in the future. He has lofty goals for Craig Ford, but said if anyone can accomplish them, he can.

“If you want it bad enough,” he said, “you can do it.”

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