Moffat County Local Marketing District seeks involvement
Now that the Local Marketing District is confirmed to be on the ballot for the November election, the question is how to increase awareness about the measure and how it impacts the community.
Community members and officials met Tuesday at the Hampton Inn & Suites to discuss promotion of the LMD within the coming weeks.
The district would include a 4 percent tax on hotel rooms and accommodations in Moffat County to be used for economic development ventures.
Frank Moe led the meeting, though as a citizen rather than in his position as a county commissioner. Likewise, Craig Ray Beck and City Councilor John Ponikvar were present outside of a governing capacity.
Also turning out were school board candidates JoAnn Baxter and Neil Folks and those involved with Craig/Moffat Economic Development Partnership, among others.
Jay Oxley, EDP board member, noted one aspect of LMD is to combat the public uncertainty of what it is and how it affects the community as a whole.
“Everybody wants to know, ‘what’s in it for me?’” he said. “It comes down to hoteliers, local businesses and everyone, so if we can identify all the me’s out there, the better off we’ll be.”
A website, votelmd.com, is currently under construction, and social media efforts for fundraising are underway, as well. Organizers with the LMD are also seeking additional options for promotional mailing materials with slogans in the works.
The idea was also brought up to reach out to interested high school students who might want to get involved with the effort and learn more about local economies and government.
Ponikvar said the more individuals and agencies who get involved and get aware of the stakes the better.
“I think the real key to this is having the EDP’s support, the Chamber (of Commerce) support, (Moffat County Tourism Association) and all those boards,” he said. “One of the things we need to do is getting our community working together, that’s a great first start.”
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