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Marketing Moffat County

Meeting Wednesday to look at ways to brand the area

Jerry Raehal

— Craig and Moffat County have a lot to offer, said Christina Currie, Craig Chamber or Commerce executive director.

There are mining, agriculture, geology and paleontology attractions, as well as historical sites, hunting and recreational opportunities and Old West heritage.

How to tell and sell people on what the area has to offer is another matter.

“We’ve got a lot of things that we can focus on, but no one really knows just who we are,” Currie said.

Seeking to see whether there is a uniformed message to promote the area is the purpose of a branding meeting at 11:30 a.m. Wednesday at the Holiday Inn of Craig, 300 S. Colo. Highway 13.

Representatives from the city of Craig, Moffat County, Moffat County Tourism Association, the Economic Development Partnership and the Chamber have been invited to discuss whether branding an image is the route the agencies want to go.

“The idea is to see how we view our community and how we want outsiders to view our community,” Currie said. “What kind of message do we want to send for advertising? Are we cosmopolitan? Are we Western? Do we want to focus on recreation? Do we want to focus on hunting?”

Currie cited Steamboat Springs as a town that has branded itself effectively, saying that when people think of the Routt County neighbor, they think of skiing.

“Everybody is doing something, trying to get the word out about Craig and what a great place it is to come play, but we are all doing it in such different ways that our message isn’t very unified,” she said. “So, what we’re trying to do is see if anybody is interested in unifying the message.”

She added, “You can’t force anybody to adopt that message.”

Currie said this is the perfect time for such a discussion, with the city of Craig celebrating its centennial in 2008, adding that can be used in a branding mechanism as well.

Members of the public can attend, but seating is limited. Those interested in attending need to contact Currie at the Chamber at 824-5689.

The meeting is expected to last about an hour.

Jerry Raehal can be reached at 824-7031, ext. 204, or at jraehal@craigdailypress.com.


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