Kirstie McPherson loves life and her community
December 25, 2015
Kirstie McPherson is full of energy, passion and perseverance.
She finished college in three years with two degrees — business technology and marketing — and hightailed it back to Craig to serve the community she loves.
"I missed my home. I missed the people," Kirstie said.
She recently launched her own marketing business, Edeveco, focusing on public relations, new business growth and entrepreneurship. Kirstie felt compelled to rejoin the community after college so she can help Craig grow.
"It's hard because people are afraid of change," she said. "I want people to stop saying we can't do things. I want people to feel like it's a good place to start a new company and start a new business."
Anyone who knows Kirstie, and many people do thanks to her incredible achievements in high school, are assured she has the personality and drive to make a difference.
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"That's one of the reasons why I'm so excited to be back in the community," Kirstie said. "Coming back into the community wasn't hard. I was like, 'Hey, I'm here.'"
As a student at Moffat County High SchoolMoffat County High School, she served as class president for three years, was a member of DECA, Key Club and Future Business Leaders of America, and she logged 300 hours of volunteer time her senior year. , she served as class president for three years, was a member of DECA, Key Club and Future Business Leaders of America, and she logged 300 hours of volunteer time her senior year.
Moffat County High School, she served as class president for three years, was a member of DECA, Key Club and Future Business Leaders of America, and she logged 300 hours of volunteer time her senior year.
Kirstie didn't slow down when she left for college, saying that she was 10 times more involved in her collegiate career than she was in high school.
Perhaps her accolades made her a good fit for Craig/Moffat Economic Development Partnership. The CMEDP contracted her to oversee marketing and public relations, and she recently worked to spread word about the Local Marketing District that passed on the November ballot.
"I'm one of those people who do a lot of things at once," Kirstie said.
She recently helped Craig City Councilmember Derek Duran form Yampa Valley Young Professionals, hoping to bring a sector of society together that doesn't have an organized social group. The group met for the first time Dec. 9.
More than anything, Kirstie wants to help Craig's economy grow. The time for economic development meetings has passed, and it's now time to put plans into action, she said.
"We need to be able to trust each other, and we might as well work together for a better future," Kirstie said. "We need to figure out a few small activities to bring more people out to the community, even if that means more festivals."
When she's not working to make her community better, she's hiking, fishing or spending time with her best friend, Cordell, a 120-pound Alaskan malamute.
Her parents also are embedded in the community. Kirstie's father works as a heavy equipment mechanic at Colowyo Coal Company, and her mother is Larona McPherson who works as an assessment technician at the Moffat County Assessor's office.
Kirstie is 22 years old and is an only child, and she plans on having an extremely successful future.
"I love life, I love my life, even the really messy parts," she said with a smile.
The community embraces her as much as she embraces the community.
"I am so pleased that we have a young talented woman who came back to live in Craig for a while who has new ideas and new energy,” said CMEDP Executive Director Audrey Danner. “She’s good for our community.”
Reach Noelle Leavitt Riley at 970-875-1790 or nriley@CraigDailyPress.com.Reach Noelle Leavitt Riley at 970-875-1790 or nriley@CraigDailyPress.com.Reach Noelle Leavitt Riley at 970-875-1790 or nriley@CraigDailyPress.com.