College to host business classes in Craig |

College to host business classes in Craig

Josh Nichols

A key to having a thriving small business is keeping a customer happy so he or she does not walk out and go to Wal-Mart, said Ken Farmer, director of the business assistance center at Colorado Northwestern Community College-Craig.

So CNCC is bringing a class to Craig called “Keeping Customers for Life.” It’s objective is to help business owners and business managers understand how they can improve customer satisfaction.

The class, developed by American Management Association (AMA), is top of the line, Farmer said.

“We’ve had a problem finding really good material but this company is state of the art,” he said.

Farmer will teach “Keeping Customers for Life” at CNCC from 5:30 to 7:30 p.m. every Tuesday for five weeks beginning Tuesday.

Another class, “How to Manage Conflict in the Organization,” will be taught from 7:30 to 9:30 p.m. every Tuesday.

The classes, often taught by video or in weekend seminars by AMA employees, can cost $1,000, Farmer said.

But with the scholarship program at CNCC in Craig, local residents can take the classes for free, he said.

In talking to members of business associations in Northwest Colorado and representatives from the Craig Chamber of Commerce, Farmer said people repeatedly ask what steps can be taken to stimulate business in the area.

Farmer said improved customer service and having an ability to manage conflict in the work place is a first step.

“A commitment to customer service helps small businesses beat Wal Mart,” he said.

Scott Cook, owner of Cook Chevrolet, has taken AMA classes in the past and is sending employees to the two classes CNCC is offering.

He said he thinks the skills taught in the classes are important for a successful business, he said.

“Whatever business you’re in, whatever training you get, is for that specific business,” he said. “Being able to get some training on how to run a business is good and these are good classes.”

Cook said he also likes to see the classes being taught in Craig, and not elsewhere.

“Most classes like this, you normally have to leave Craig to get,” he said.

“It’s nice having them locally.”

Although the class begins Tuesday, Farmer said people could still call him at 824-7078 to get signed up for the five-week class.

Josh Nichols can be reached at 824-7031 or

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