Caroline Dotson: Frustrating parade route
I am the owner of a business in downtown Craig and I am frustrated with the new parade route that was implemented during the homecoming parade earlier this month.
When I heard about the changing parade route, two days before the parade, I didn’t understand the reasoning behind the new change. In the past, I have been a parade participant and we lined up by Breeze Street park.
Now I understand that the parade lines up farther north on Yampa, at the middle school, because there is more room to organize there. But since the back parking lot is not accessible this year, the whole parade route has been changed, shifting away from the main part of downtown.
For all the downtown business, parades are a crucial part of customer awareness during the year.
We, as businesses, support many local organizations that participate in the parades and/or the local organizations that put the parades together.
If the parade and all the on-lookers are not going downtown to view the parades, how can those businesses be expected to continue to support those local organizations?
The traditional parade route goes south on Yampa from Ninth Street, turns west on to Victory Way, and then North on Ledford so that everyone in town can easily be entertained by the parades.
The businesses of the Downtown Business Association need the parade route to return to its original, traditional route. The new parking lot in front of the middle school would be ideal to line up parade participants, or Breeze Street park could be used again.
I don’t see the necessity to change the parade route when there are other options that allow the parade to stay on its traditional route down Yampa, through historic downtown Craig.
Please reconsider for the remaining parades this fiscal year.
DBA member and
owner of Downtown Books & Beads
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