Business Success Center in Craig receives two grants for attraction brochure
August 9, 2018
CRAIG — Additional grant dollars from two foundations will add to support in the creation of timeless tourism marketing material.
The Marianna Raftopoulos Business Success Center, or BSC, a sister organization to Craig/Moffat Economic Development Partnership, recently received two grants to support the creation of the Moffat County Attraction Brochure.
Yampa Valley Electric Association's Operation Round-Up program granted $1,500 to the project, and the Petis Law Community Impact Foundation awarded $1,000 in support.
The brochure is a joint effort with Moffat County Tourism Association and will cost $17,500 for photography, map creation, design, printing. and distribution. The project is also funded through Moffat County Local Marketing District and MCTA lodging tax funds. The LMD Board approved $6,378 toward the project at its June meeting.
"I feel so honored to have support from these regional partners in the creation of this marketing collateral," said Michelle Perry, BSC executive director. "The brochure will have crossover economic development and tourism attraction messaging and is representative of a great collaborative effort in our community. Adding the support of these funders exemplifies that cooperative spirit even more."
Tom Kleinschnitz, director of MCTA, said the brochure will be distributed widely once it is completed in September.
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"This piece will feature high-quality images of our community and introductory information about visiting and relocating to our community to tease readers to visit our web resources for details," Kleinschnitz said. "I will distribute the 40,000 copies widely through our statewide channels and direct mail it to those requesting information through our marketing efforts."
Yampa Valley Electric Association members who choose to round up their electric bill are offering support to nonprofit organizations in Northwest Colorado and southern Wyoming.
"Knowing that Moffat County is working to diversify its economy by targeting tourism, the ORU board was thrilled to support a project that will be an important first step in reaching that goal," ORU Board Member Christina Oxley said. "This publication will highlight the best of Moffat County's hidden treasures, exposing under-utilized and under-appreciated attractions to the world. Supporting the communities in YVEA's service territory is exactly what Operation Round-Up was created to do."