Brandon Corey: Producing positivity in Craig |

Brandon Corey: Producing positivity in Craig

"Produce guy" Brandon Corey holds up his favorite produce item — apples — in the City Market produce department. An employee of three years, Corey loves his job for the opportunity it provides to add a little positive boost to customers' days.
Lauren Blair

“Produce guy” Brandon Corey holds up his favorite produce item — apples — in the City Market produce department. An employee of three years, Corey loves his job for the opportunity it provides to add a little positive boost to customers’ days.
Lauren Blair

— If you haven’t had the chance to stop and chat with Brandon Corey in the produce department at City Market, do so. Your day will be better for it.

Corey is a man on a mission. Both as a father to his four-year-old daughter Leilani (which means “heavenly flower” in Hawaiian) and as steward of vegetables and shoppers alike, Corey seeks to spread positivity and provide an example people can look up to.

“Starting at City Market, I was just an angry 19-year old kid,” Corey said. “After going through customer service training and really seeing how much you impact people with your words, it makes you feel good, like you actually are making a difference out there. It gets entwined with your way of life. And especially for me, I walk on the floor every single day and am amazed by the beauty I see in people.”

An employee of three years, Corey calls himself a “City Market Swiss Army Knife.” His main department is produce, which he loves, but he’s also worked the front end, grocery and general merchandise.

“They call me Superman,” Corey said. “Every time it’s rushed or there’s a big thing going on, they look at me and say, ‘Have you got your ‘S’ on today?’”

The produce department especially appeals to him as the healthiest spot in the store. He loves offering customers tips on how to pick and prepare produce, and said he often has older ladies come in asking for his recommendation on which apples to buy.

“I can efficiently tell them this apple tastes sweet, or this one is a little tart,” Corey said. “I feel like not only am I helping them on an emotional basis but I’m also helping them on a physical basis as well.”

The friendly culture of the store is not just a façade, either, according to Corey, who describes his co-workers as some of his closest friends.

“City Market is more like a family than anything,” he said. “People come in, and they feel at home because we are genuine.”

When not at work, Corey prefers to attend to his business decked out in a button-up shirt, vest and tie. This summer, he conducted an experiment and went out one week in shorts and a t-shirt, and the next week, in nice clothes and a tie.

“Everyone just treated me with respect and looked at me in a completely different light,” Corey said. “My main focus has always been my daughter and I would much rather my daughter grow up… and have the community and everyone around her think that I’m a respectful and honorable man.”

A Moffat County High School grad, Corey’s dream was always to join the Police Academy and eventually become a police officer, although his dreams have grown to include moving into a managerial position for City Market.

“Not just a manager of a store, but I’d like to be a corporate manager at one point,” Corey said. “I just like to wear a tie.”

For Corey, the store offers the perfect place to practice what he preaches. One of his favorite quotes: “One act of kindness can obliterate a lifetime of hate.”

“For the past six months, I’ve done nothing but dedicate my life to trying to exhibit examples of unconditional love and compassion towards not only people but all things,” Corey said. “Because how many times a day do we see such negative things and think, how can we make that positive? I mean, just the simplest word can change someone’s life.”

Contact Lauren Blair at 970-875-1794 or

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