Branding to be unveiled at Art Walk in Craig
February 4, 2018
CRAIG — Local leaders will unveil the new community brand during this weekend's Art Walk & Taste of Chocolate.
The event will take place in downtown Craig from 5 to 8 p.m. Saturday, Feb. 10. The community branding presentation will be held at Masterworks Mechanical, 461 Yampa Ave..
"We are so excited to unveil the branding vision for the community," said Christina Oxley, executive director of the Craig Chamber of Commerce. "We will be distributing promotional giveaways for all community members who stop by to learn about the brand."
The Chamber is acting as the local champion for the Colorado Office of Economic Development and International Trade's "Brand Building for Communities" technical assistance opportunity, which Moffat County earned in summer 2017. This opportunity is part of the Blueprint 2.0 initiative and includes support from OEDIT's marketing team and the firm the state uses for its marketing, Development Counsellors International. The technical assistance is valued at $50,000 and is expected to lead to a widely used brand for economic development, community pride and tourism.
Representatives from many community anchor institutions have been gathering for nearly a year to establish the brand following Craig/Moffat Economic Development Partnership's Moffat County Prioritization & Action Workshop in December 2016. These institutions include the city of Craig, Moffat County, Moffat County Tourism Association, Memorial Regional Health, Moffat County School District, Colorado Northwestern Community College, Moffat County Local Marketing District, Craig Chamber of Commerce and CMEDP.
"The idea is to create a brand that encompasses not only what Moffat County is, as a community, but also what we aspire to be," CMEDP Executive Director Michelle Balleck said. "We will use that brand — likely with a few tweaks, depending on the application — to market our communities as beautiful places to visit and recreate, business-friendly bases for companies and ideal hometowns for young professionals and their families."