Best of Moffat County: Service that doesn’t stop with the sale — Tire store best in the county five years running
Delivering the best customer service is what keeps Big O Tires competitive in the rough and tumble automotive industry.
“It’s kind of a dog-eat-dog world. We focus on building a relationship and not a transaction,” said Owner Travis Wondra.
Wondra and his parents Charlynne and Kenny Wondra have owned the store in Craig for about 5 years and own another store in Vernal, Utah.
“Craig is a great community. We are dang-sure proud to be here,” Travis Wondra said.
And the community seems proud to have them, voting Big O Tires the best place to purchase tires in Moffat County for five consecutive years.
“Our customer services is the No. 1 thing that sets us apart. We expect a higher level of customer service and a higher level of professional services. We also stock a tremendous amount of tires, somewhere between 1,400-1,800,” Travis Wondra said.
Many customers arrive in the store because they have a problem that needs to be fixed.
“It’s rewarding to know that you did something well for someone,” Travis Wondra said. “We spend a lot of time trying to price things to be competitive with other places and the big cities. We want to earn people’s business and we want to keep people’s business.”
To provide their high level of customer service, the 8 to 10 employees receive training every Tuesday night, and they earn incentives for delivering high quality service.
Next month Big O Tires will rollout a new VIP program to reward customers for their loyalty.
“After we make the sale, everything we do has a warranty attached to it. We have a pretty strong feeling that you shouldn’t pay to maintain something you’ve already purchased,” Travis Wondra said. “We want to make sure it’s clear that we are here to take care of you.”
Tri-State Generation & Transmission unveiled its new Responsible Energy Plan this week, which will transition the company’s power portfolio further into renewables to reduce electric rates for its members.