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Author discuses ‘The Disney Way’ in Craig

Patrick Kelly
Author Bill Capodagli discusses a quote by Walt Disney during the a presentation at Colorado Northwestern Community College.
Patrick Kelly

Dream, believe, dare, do — that is “The Disney Way.”

On Friday morning, Bill Capodagli, coauthor of a book by the same name, was at Colorado Northwestern Community CollegeColorado Northwestern Community College to speak on how the philosophy developed by Walt Disney can benefit business, government and the individual. to speak on how the philosophy developed by Walt Disney can benefit business, government and the individual.

Colorado Northwestern Community College to speak on how the philosophy developed by Walt Disney can benefit business, government and the individual.

As described on Amazon, the book “profiles a new set of diverse organizations — from The Cheesecake Factory, Ernst and Young, and Four Seasons Hotels and Resorts to Griffin Hospital, John Robert’s Spa, and Men’s Wearhouse — that have redefined their businesses by embracing “The Disney Way.”

Capodagli was went into detail on some of the examples listed in the above description and explained how the “The Disney Way” can be applied to any operation seeking success.

One of the concepts Capodagli stressed was establishing core values to ease the decision making process.

“When values are clear, decisions are easy,” he said.

But the values can’t only exist at the top — all the way down the ladder, to each and every member of an organization, beliefs must be instilled and held with sincerity.

“Believe in your values,” he said. “Believe in your people.”

Love was also emphasized. Love for customers, employees and self.

“Love is the real pixie dust,” Capodagli said.

The event was hosted by the Craig Chamber of CommerceCraig Chamber of Commerce and attended by around 90 representatives of local government, business and the college. and attended by around 90 representatives of local government, business and the college.

Craig Chamber of Commerce and attended by around 90 representatives of local government, business and the college.

Chamber Executive Director Chris Oxley said she hopes the speech will be a positive message for the city and influence on the local culture.

“A huge part of that is Craig pride…and just exhibiting customer service — they really go hand in hand,” she said.

If you are interested in learning more or purchasing the book visit http://www.amazon.com/Disney-Way-Revised-Harnessing-Management/dp/0071478159http://www.amazon.com/Disney-Way-Revised-Harnessing-Management/dp/0071478159..http://www.amazon.com/Disney-Way-Revised-Harnessing-Management/dp/0071478159.


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