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Ad director leaving newspaper

Samantha Johnston to take job with The Memorial Hospital

Craig Daily Press Staff Report

— Samantha Johnston, the regional advertising director for the Craig Daily Press and the Steamboat Pilot & Today, is leaving the newspapers for a position with The Memorial Hospital in Craig.

Her final day with the newspapers is Aug. 24.

“Samantha has been an integral member of our team for many years, and it has been a thrill to watch her grow professionally within our organization,” Pilot & Today Publisher Bryna Larsen said. “I am excited for her to have this opportunity with The Memorial Hospital. I know she will do a great job. By the same token, we certainly are sad to see her go.”

Johnston will serve as the service excellence officer for The Memorial Hospital. George Rohrich, CEO of the hospital, said Johnston will be charged with ensuring quality service for patients, customers and staff of the hospital. She also will handle public relations and marketing.

Rohrich announced Johnston’s hiring to his staff Thursday.

“She demonstrated the qualities, excitement and enthusiasm and energy that we were looking for, on top of her experience and education,” Rohrich said. “The primary goal (for Johnston) is to continue our culture of service excellence and instill that in our organization.”

Johnston, 32, is a 1999 graduate of Colorado State University with a degree in journalism. She received a master’s degree in business administration from Regis University earlier this year.

Johnston has been in her current role since January 2006. She oversees advertising for the Pilot & Today, Daily Press and Hayden Valley Press.

A Steamboat Springs native, Johnston previously served as the publisher of the Daily Press from 2001 to 2006, as the Daily Press’ advertising manager from 2000 to 2001 and as the Pilot & Today’s classified advertising supervisor from 1999 to 2000.

“I have thoroughly enjoyed working for WorldWest newspapers and the Simons family (the newspapers’ owners). They have provided me with incredible professional opportunities, and it is not easy to leave,” Johnston said. “However, the opportunity with The Memorial Hospital fits with my personal and professional interests.

“I think health care is a pillar of any small community and this is a time of great change in Moffat County health care with the building of a new hospital. I’m extremely excited about being a part of that process.”

Johnston is a member of the Ski Town USA Morning Rotary Club and is a Steamboat Springs Chamber Orchestra board member. Johnston also is a part-time firefighter and EMT with Craig Fire/Rescue.

In her spare time, Johnston races modified stock cars at Hayden Speedway and on other area dirt tracks.


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