The price of milk powder mainland global most expensive
"You will give the baby milk powder drink domestic?" "of course not!" and three months will "production" expectant mother passing woman facing journalists' questions, give negative answers.
In "3 get together cyanogen amine events", more and more Chinese parents on the domestic milk powder says "no", while spending more money, time and energy for the baby choose brand milk powder.nike free tr At present, the foreign brands in China's market share milk powder has reached 65%, high-end market share up to 90% higher.
In China the parents "favorite", foreign brand milk powder prices improve frequency, in just a few short years from the average price is 200 yuan, 300 yuan RMB to step on to leap, individual super high-end products has reached 400 yuan. But on the other side, its retail price so far but 20 euros ($165 yuan). Mainland China is the highest price. Also, while some of the foreign brands to frequently but came out of the quality problem or conceal or deny, nuclear exceeds the Meiji milk powder would not even recall products to buy on sb.
In the Chinese market, the spoiled milk powder what brand style?
Several times and price difference back into view milk powder to buy on sb
Recently, the company announced that its subsidiary of wyeth high-end product "rev. Fu" series to raise prices, the mark-up about 8%, one period of milk powder retail price is as high as 408 yuan/cans, become and a 400 yuan RMB into the foreign brand milk powder. Reporters from domestic retail market understands, at present the brand of milk powder in 250 yuan-general price of 350 yuan, and GeShengYuan [13.56-0.29%], abbott laboratories', wyeth are launched "ran four" super high-end milk powder.
Foreign brand milk powder up at the price is reasonable? Oriental Edgar dairy analysts ChenLianFang said: "the milk powder to earn profits is the brand is recognized as one of the facts. And in the origin of,nike free run or neighbouring countries, regions, sold in the domestic compared the milk powder is a global brand the most expensive!" And reporters through repeated investigation and comparison to also found, foreign brand milk powder widespread "price discrimination", and the price difference of the brand can reach several times.
Recently, the reporter open Australia woolworths supermarket official website and found a lot of the same brand of milk powder, Shanghai supermarket price is three times the price of Australian supermarket.
The Meiji milk powder a price, one for 1980 yen in Japan, converted into renminbi is 160.65 yuan, the price is in two sections of 1500 yen-1700 yen, converted into renminbi 120 yuan from differ to 140 yuan. A few days before the reporter in Shanghai long light in the supermarket to see, the Meiji period and the two sections of milk powder prices for 238 yuan and 226 yuan respectively.
Infant formula milk powder and the price difference, makes the mainland tourists back milk powder become "a scene". A large number of consumers in addition to Hong Kong, Macao crazy shopping until the waste in milk powder that businesses have to send a 限购 make, even Japan, Australia, New Zealand, etc, the young parents will also be more than ten, twenty cans to purchase the powder. A zhuhai act as purchasing agency sellers said, in order to guarantee the supply, they saw the supermarket has made the replenishment buy, or fundamental into not delivered.
Raw material cost one poor 2.7 yuan, the retail price is sent hundreds of dollars
Such a great price gap, whether because of foreign brands in the mainland market management milk powder cost more? But industry insiders said both the original import, or in the mainland of the production processing milk powder, because globalization purchasing, its productive cost and domestic milk powder are not significant. Even if is crossing, plus freight, tax rates to the expenditure, the gross margin in the milk powder is 80% to 100%.
Sells on the market at present the brand of milk powder is divided into the original import and big pack divide two kinds. China dairy industry riggs senior experts to reporters analysis of cotton, no matter where the production, packaging milk powder, its costs are basically the same. "Baby formula milk powder raw material is the basic powder, whey powder and lactose, then add the trace elements, and now these raw materials all come from the global procurement, has its international market, may not appear in large price difference. In other words, in the mainland of the sales the original import milk powder, extra costs only freight and the import and export tariffs on the mainland. Processing to the milk powder is domestic milk powder in the same basic and cost the starting line." Wto 10 years since, our country for infant formula milk powder of duty gradually reduced, it is generally tax rate from 17% to 22%, belong to the international low, big package of raw milk on import and export duties were even lower.
Reporters from an international freight company to learn, from Australia, New Zealand, in the form of milk powder container shipping price can not give the increase cost too much brand milk powder. "Foreign milk powder first in China to most Hong Kong, shenzhen and sent to all over the country. In Australia Sydney harbour delivery as an example, a volume of 30 cubic meters of small freight ark for between $500 and $600 for 64 cubic meters of large volume ark not more than $1200." The freight company business personnel better, says Mr Close to Australia, New Zealand, the freight is approximately the same also. If the United States shipped from port, freight is in 1000-2000 dollars. In a large container milk powder from Australia to port in mainland China for example, according to a box of milk powder the length, width and height of 65 cm respectively, 45 cm and 35 cm to calculate, the volume of 0.1 cubic meters, a big container transportation suggested 55 to 60 cubic meters of goods, that is for 600 cases, 3600 cans of milk powder, lay open to one milk powder, international ocean shipping freight is only 2.1 yuan RMB. That is, the original milk powder in before entering the average price for 160 yuan, plus tariffs and freight, the price should be in 200 yuan, but the yankees brand milk powder terminal market average selling price of $250 up to 350 yuan, appear even 400 yuan of above of super high milk powder, profit space is enormous.
"The brand on the Chinese market milk powder after only two business principle, one is high, a highly profitable." Riggs cotton's point that, the mainland between the price of milk powder is so obvious, because the Chinese market positioning high-end, initially in high price to determine the market orientation, and constantly seeking highly profitable. In addition, the brand is as high as 80% compared to 100% of milk powder gross margin, homebred brand the Maori milk powder is only 40% fluctuation, its net profit is difficult to comparable. But in the production cost, products