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On January 3, news, over the past 2011 years, the mobile emphasize has always been to the "customer as the root, the service for this" for the service concept, to continue to ascend service quality. In October 2011 the third party satisfaction survey, China mobile (the Po) satisfaction scoring 78.8 points, 1.3% increase on the previous year, including a record price satisfaction increased by 7%. In the work of millions of customers letter released upgrade in the rate, nike free tr China mobile 20 consecutive months to keep the lowest level industry.

The comprehensive treatment unit price fell 82%

Time back to a year ago. On January 13, 2011, China mobile work.

"The telecommunication operation enterprise service to customers, millions of quality and service is the foundation of survival, development of the company, the competition strategy of. Pay special attention to the quality and service ascension is the most urgent work, this year." In this meeting, China mobile emphasized "customers as the root, the service for this" service concept, and the two "leave no stone unturned" expressed its 600 million customers to leave no stone unturned to improve customer perception, leave no stone unturned to enhance customer satisfaction.

For one year, China mobile efforts continued ascension service quality, delineate attention the people's livelihood enterprise image: to lower the price level, completes the huimin services; Promote transparent spending, make consumer trust understand consumption. Unified portal construction, electronic channel handle, transparent consumption system is set upnike free run , the customer complaint handling, attack spam messages, mobile phone bawdy pornography information and mobile malware work has gone hand in hand.

In 2011, and runs in high housing prices and CPI, compared the movement of the falling price as a beautiful scenery line.

China mobile played through scale, the advance low cost efficient operation and promote the business of price drop for the mobile phone users to provide real price material benefit. The data shows, the last five years, average unit price has fallen more than 10%, comprehensive unit price than 10 years ago down 82%.

January 27,, the Chinese mobile and people club department cooperation, through the China mobile platform for the 1 12582 through nearly ShenZhouHang "two city a" customer to provide free work policy, job fairs, hire workers position etc information service, the overall price discount rate to 60%. During the Spring Festival in 2011, and for the "two city a" kind of charges of mobile phone users to 118 million package, accounting for flow during the Spring Festival of the population by more than 40%, for the mobile user save words fee of more than $7.44 billion.

On May 17,, the Chinese mobile in the national unified within the global brand of price cut standard, roll out global "Internet package", "business travel packages", "local formula" three kind of formula so that the average call charge price fell to 15% above, part of the package price has fallen more than 40%. A set of data that the customer that kind of treatment of reform acceptance, more than 90% of the unified package price customers satisfaction received promotion, 93.7% of the unified package customers in the experience to relatives and friends recommended to after they currently are making use of global unity combo. A few months,Nike Free 4.0global unified package customer scale is more than 20 million, daily handling the package customers more than 117000.

August 1,, China mobile has announced that it will fall sharply 38 countries and regions of the voice, text messages, mobile data and other international roaming charges, among them, some countries and regions of the price has fallen more than 50%, the highest fallen more than 80%. Among them, the Singapore SingTel Mobile operator direction of the domestic price by set back the original 3.99 yuan/minutes fell to $0.99 / minute, a drop of about 75%; Canada direction data flow by 0.05 yuan/KB charges dropped to 0.01 yuan/KB, fell to 80%.

November 1,, the Chinese mobile announced again, launching international/Hong Kong, Macao and Taiwan, data flow roaming package, often use their phones to access the Internet and Hong Kong, Macao and Taiwan international roaming of cell phone users, in Hong Kong, Macao, Taiwan, Singapore, Malaysia, Thailand, South Korea seven countries and regions when roaming, only pay expenses fixed every day, can be in specific network operators on an unlimited use roaming data traffic.

The industry takes the lead in pushing transparent spending

For a long time, some of the service industry and enterprise consumption low transparency, fee dispute question has been the focus of attention of the consumers. In order to create a clear and transparent,Nike Free 5.0 reliable consumption environment, China mobile is the one of the transparent implementation at consumer services to ensure that consumers were clearly consumption.

China mobile launch of the "business debits active remind" and "value-added business 0000 unified inquires the unsubscribe" measures, as China mobile users understand the value-added service charge, plainly key measures of consumption. By the end of October 2011, China mobile over the business debits alert service initiative average daily debits remind text messages zinging article for 16.71 million, which the customer service through a day on average amount to unsubscribe query and respectively 1.87 million times and 500000 times.

On this basis, China mobile phone users to establish covers the whole life cycle of the whole process, "transparent spending" service system, key simplified voice and flow package, roll out into the cell phone users care text messages, optimize the bills and earthly desirables information, launched "value-added business 1111 convenient order" service, customer service, which through the business 97000 times a day on average inquires, ensure that the consumer's right to know, options and fair dealing.

Customer bills in full optimization, let consumer easy access for convenient calls the bill information, and to further improve the bill, the accuracy of them, clarity and consistency, promote the new bill. The new bill information is complete, the structure is reasonable, medium environmental protection, zhang is detailed agreement. Consumers in the new bill in DaiShouFei business detail information can be inquires, stored and the cost of giving details. Now part of the province of the new bill already online company