Melody Villard

Melody Villard 3 years, 7 months ago on Wyman Museum welcomes old pet back to Moffat County

Becky, these are his antlers. The antlers that were stolen from the tourism office were shed several years ago. We are still hoping someone will come forward with information on where the stolen antlers are. If anyone has any information they can contact the Wyman Museum or the Moffat County Tourism Association.


Melody Villard 4 years, 2 months ago on Buy & Shop Local

While it is harder to shop locally at times the effect of doing so will also not change things overnight. As more shoppers chose to purchase out of the area businesses have had to adapt by carrying less inventory, reducing sales forces, etc. It may not always be the easiest or least expensive choice, but if you are willing to TRY to invest more in your local economy more often than you don't the change will start to show. Also, if you have not been into the jewelry store downtown for quite some time you should go again. The extensive remodel that the business underwent in 2009 has brought the appearance up to par with the excellent customer service!


Melody Villard 4 years, 4 months ago on Gray: MCTA accusations untrue

continued from above.

It is in allocating funds in a manner that will ensure the reserve balance that the BOCC has requested is met. We are budgeting to spend $164,826.00 in 2013 while projecting revenue at $139,350, leaving just over 30% estimated in reserve. In 2012 the budget was set at $218,400 and the projected revenue was $104,400. All of this still rebounding from the 2011 budget that the BOCC approved of $378,942 while the revenues where projected to come in at $155,037. If we do not take an honest look at the years before and the work it will take to correct in the years following we will simply be spending money in the same shot gun pattern that has proven unsuccessful in the past. While the large reserves that the MCTA has had in past years has proven to be very beneficial in the research and rebranding process, the need to set a sustainable spending pattern within the revenues that are collected will be crucial to the longevity and progress of the marketing fund.

This year is truly pivotal in not only bringing this fund back to a sustainable budget process but in launching Moffat County Tourism into the 21st century with regards to tourism and what we are working so hard to accomplish with the brand and conversions.

When that is taken into consideration when addressing this fund, we may actually start to get somewhere with tourism. Moffat County Tourism as it is currently constructed will be the driving force in increasing tourism revenues and evening out the boom/bust economy that this region has come to accept.

We are so much larger, as is our task, than any ONE line item in our budget.

As always I am available for questions, comments, suggestions and discussion. Please feel free to call or stop by my office. Thank you, Melody Villard Tourism Director - Moffat County Tourism Association 970-824-2335


Melody Villard 4 years, 4 months ago on Gray: MCTA accusations untrue

I wanted to take a moment to clarify my comments with regard to input in the budget process.

The feeling of being shut out of the budget process comes from not having the opportunity to participate in the three workshops that the Commission held regarding the budget that we presented in July.

Our initial feedback from Tom Gray was given after the commission held a workshop in August to discuss the budget that the MCTA presented in July. It was agreed that in hind sight it would have been beneficial to have the MCTA participate in that workshop. There have been two additional workshops in which the MCTA budget was discussed. Both of those workshops were held without contacting the MCTA for input.

In each of the MCTA meetings with our Commissioner Liaison present and the MCTA workshop held with all three Commissioners in attendance for at least part of the discussion, the MCTA Board asked for input on which line items the Commission would like to see reduced to make up for the cuts that were made to the entire budget including the operational costs of the two supported Visitor Centers. The Commissioners had no specific suggestions for the MCTA Board to follow within those discussions, simply asking the MCTA to adjust the proposed budget to first fund the visitor centers at the current levels and use the remaining revenue projections to market the County’s tourism opportunities how the Board sees fit.

The 2013 Budgeting shortfall is not in the annual revenues…it is in the financially sound management of the fund. It is in carrying out the task of marketing tourism and in doing such paying for key marketing progress….brand platform, marketing plan, strategic planning and funds to carry that out, a tourism driven website with the ability to create conversions from a mere passing interest in the area to overnight stays that will in turn increase the revenues.

to be continued


Melody Villard 4 years, 9 months ago on Letter: Moffat County a beautiful place to visit


I apologize for the name confusion with the visitors that we had the pleasure to meet and share our wonderful county with. Our visitors are unaware of, and really don’t care about, trivial community hang ups about such things. Their interpretation of the space is their own. Visitors often see the experience as a fantastic center for information. Of all of the visitor questions I answer each month…none of them has asked what our local relationships are…they simply want to know what there is to see and do in Moffat County. We are thrilled to be able to share so many unique opportunities available in this amazing place we call home.

I would like to say your shame in our commissioners is misplaced, they are not allowing the lodging tax dollars to be spent in anything but a responsible manner. They closely examine the budget that the board (and then BOCC) approves each year and county accounting policies are closely followed throughout the year to be sure that the fund is spent in a responsible manner.

The community created the incredible showcase to Moffat County in our office that continues to improve and evolve. There have been nearly $30,000.00 in cash and in-kind donations that have gone into the creation of the displays within the space…none of that from the lodging tax or the MCTA. While it is true that the MCTA pays rent and utilities on the space, they did so for the other office spaces that they rented as well.

The proof in what MCTA has spent to promote tourism both within our region and outside of Moffat County can be found in our annual report posted earlier this year in the Craig Daily Press. I am more than willing to forward that information to anyone who requests it. Because we are a public board you may also file an open records request for the financials with the county, or simply keep an eye out for the regular postings in the newspaper for the county expenditures each month for a detailed listing of monthly expenditures from the MCTA fund.

Our board meetings are open to the public and we openly encourage guests to attend. You may request to be added to my distribution lists for agendas and board packets each month. I am also more than willing to arrange time to meet in person to answer any questions you may have. The MCTA board will have an opening in 2013 for an alternate to the Board and I would encourage you to get involved at whatever level you feel comfortable with.

You had posted this on another story, “Thank you to someone who is willing to look a little deeper than taking what they read or hear at face value.” I am certain that you too will be willing to visit the space, read up on the information that you seek and that you too will be able to then make an informed opinion as well. You may request to be on the monthly distribution lists at Thank you for your interest – Melody Villard, Director – Moffat County Tourism Association


Melody Villard 4 years, 10 months ago on Descending on dinosaurs

Great article! Dinosaur National Monument's canyons and scenic overlooks are one of Moffat County's hidden treasures. There is an audio tour for the 32 mile Harper's Corner road that gives history, geology and fun facts along the way. It makes for a very pleasant drive an gives an appreciation of the entire area leading up to the spectacular views waiting at then end of the loop. There is a fairly short hiking trail at the end of the loop that it would be a shame to miss. The audio tour can be purchased at the Museum of Northwest Colorado and the Craig Campground, both in Craig, and the BedRock Depot in Dinosaur. There are also free maps available in the tourism office inside the Centennial Mall. I would encourage everyone to explore this beautiful piece of Moffat County.


Melody Villard 5 years, 1 month ago on A photo inside the Moffat County Tourism Association’s new office shows a panoramic view from Harper

This 22' Stegosaurus is one of "Douglas" the elk's friends who will need to be named. There will be prizes for the winning names submitted. The photograph of the Dinosaur National Monument view from the Harper's Corner road was taken by Bill Mitchem, co-owner of the BedRock Depot in Dinosaur, CO.


Melody Villard 5 years, 1 month ago on A mountain lion, provided by the Museum of Northwest Colorado, peers down at visitors browsing throu

You might remember the mountain lion from the Museum of Northwest Colorado. He came to us from the museum to make space for their new exhibit featuring two bucks with their antlers locked in battle.