New logo chosen for Mile High Stadium
May 22, 2001
DENVER(AP) The new logo for Invesco Field at Mile High was designed to reflect Denver Broncos’ history and the support of the six surrounding counties, not the mutual fund company that purchased the naming rights.
”We thought the stadium really deserved its own identity,” said Invesco Funds Group Chairman and Chief Executive Mark Williamson.
The company’s logo is not a part of the stadium’s logo. Invesco unveiled the new design Tuesday.
The $12,000 project was created by Denver-based Adrenalin Design Group. The letters of ”Invesco Field” are in dark blue, trimmed in copper. The rest of the letters are in gold script.
Six pillars stand for Arapahoe, Denver, Boulder, Douglas, Jefferson and Adams counties, which make up the taxing district paying for most of the $400 million stadium.
A reproduction of ”Bucky,” the scoreboard statue from Mile High Stadium, is in the middle of the logo.
Broncos wide receiver Rod Smith said he hoped resentment about the name will fade once the upcoming season opens.
”When we got our uniforms (in 1997), a lot of people didn’t like them, including me,” Smith said. ”But once I put it on, it felt special.”
Many Broncos fans said they wanted the new stadium to keep the Mile High moniker, but the stadium district board decided to sell the naming rights.
Denver-based Invesco will pay $120 million over 20 years for getting to name the new stadium. Half the money will be used to reduce taxpayers’ 75 percent share of the stadium’s cost and half will go toward the Broncos’ 25 percent share of the cost.
The logo was unveiled despite a pending lawsuit in Denver District Court to block the naming rights deal.
The stadium is set to open Aug. 25 for a Broncos preseason game.