Museum attendance numbers swell in wake of exhibit’s opening
June 6, 2012
If you go …
What: Presentations by Tom Daly, curator of education at the Norman Rockwell Museum
When: 10 a.m. and 2 p.m. June 16
Where: The Center of Craig, 601 Yampa Ave.
— The event is free, and light refreshments will be provided. For more information, call the museum at 824-6360.
“There’s been a lot of people that mentioned that they come specifically for Rockwell.”
— Janet Gerber, Museum of Northwest Colorado assistant director, about the museum’s exhibit of The Saturday Evening Post covers featuring the art of Norman Rockwell
The Museum of Northwest Colorado unveiled an exhibit in mid-May showcasing one of America's most well-known artists.
Nearly a month later, the crowds are still coming.
"We have been busy, there's no two ways about it," museum registrar Mary Pat Dunn said about the foot traffic generated by a display of Norman Rockwell's art for The Saturday Evening Post.
The exhibit opened May 14 and features all 323 covers Rockwell illustrated for the Post, as well as "Spirit of Education," an original painting on loan from the Norman Rockwell Museum in Stockbridge, Mass.
Although it's difficult to pin down exactly how many visitors came to the museum specifically for the exhibit, museum staff members believe Rockwell's art has had an impact on attendance numbers.
In May, nearly 2,200 visitors streamed into the museum. Compare that to May 2011, when about 1,400 people walked through the museum's doors.
"There's been a lot of people that mentioned that they come specifically for Rockwell," Assistant Director Janet Gerber said.
The surge follows a four-month period from January through April when the museum's attendance numbers lagged by 8 percent from the same time in 2011, she said.
"(Attendance) was down significantly, and now it's up even more significantly, so it's exciting," Gerber said.
A project to paint Rockwell images in downtown business storefronts also may play a hand in the soaring attendance numbers, as do business owners who encourage visitors to see the exhibit, she said.
As for the window paintings created by local artist Nini Shroyer, "People love them — absolutely love them," Gerber said.
Rockwell enthusiasts will have a chance to learn more about the artist's life and work when Tom Daly, curator of education at the Norman Rockwell Museum, offers two presentations June 16 in Craig.
The lectures are free and take place at 10 a.m. and 2 p.m. at The Center of Craig, 601 Yampa Ave.
The temporary exhibit will remain at the museum through Sept. 28. Once it leaves, however, a reminder of its brief presence in Craig will remain.
Museum Director Dan Davidson recently purchased an original Saturday Evening Post cover online showcasing "Spirit of Education" that he plans to add to the museum's collection.
"I guess it's going to be our memento," he said.
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