Editorial: Get the word out
January 19, 2011
Identifying Craig and Moffat County’s tourism assets have long been an area that has fallen short. Until this happens, and these strengths are properly marketed, our community will continue to struggle attracting new visitors.
It's no secret Craig and Moffat County, with its numerous amenities and attributes, is a special place when it comes to recreational opportunities.
No secret to those of us who live here, anyway.
Beyond the county limits, and outside of the small number who have been lucky enough to stumble onto what our community has to offer, our home is a relative unknown among outsiders.
This, the Editorial Board contends, is a real shame and a detriment to the community's economic and future well-being.
There hasn't been much of a concerted effort to identify the primary strengths of Craig and Moffat County and fully market those positive attributes to a much broader audience in hopes of boosting tourism, the Editorial Board contends.
With one of the largest counties in the state and plenty of beautiful landscapes and areas, our county is home to recreational opportunities limited only by the imaginations of those trying to enjoy it.
And yet, spreading the word has fallen flat.
Here's hoping that a new study commissioned by the Moffat County Tourism Association can correct flaws of the past.
MCTA is moving forward with a $20,000 project by Edwards-based firm Hill Aevium to identify the county's tourism assets. This is an important project for the future.
Editorial Board members are reserving judgment on the study, and the expense of it, until it can be determined whether such an expense was a good idea.
If it works, great. Our county then has a blueprint for moving forward and bolstering tourism and earning an influx of new dollars.
However, if it fails to yield results, as has happened with past studies, then we're not only out the money the project cost, but also pushed further away from our goals.
The bottom line, to the Editorial Board at least, is that we have a wonderful area that's easy to enjoy. It's about time more people know about it, in whatever manner that message can most effectively be spread.