CU reserving Ralphie logo solely for competition
February 13, 2012
BOULDER, Colo. (AP) — The University of Colorado is trying to rein in the use of its Ralphie logo by reserving the buffalo mascot’s image solely for competition.
The logo is fair game for the athletic department or for use in academic competitions, but, for example, it shouldn’t be used on university letterhead. The University Memorial Center also can no longer buy new uniforms with Ralphie’s logo for its food service workers.
CU system spokesman Ken McConnellogue told the Daily Camera (http://bit.ly/z1kDUB ) for a story published Sunday that he doesn’t like playing “logo cop,” but “if we don’t have standards and guidelines, you get the slide where there are hundreds of different logos.”
McConnellogue said consistency is necessary for the school’s branding efforts, and university departments should be using the interlocking CU logo.
But some regents and students have been critical of the new policy.
“If we’re getting in the business of telling food services workers at the UMC that they can no longer have Ralphie on their shirt, I worry about our priorities and if we’re taking our branding too far,” said Joe Neguse, a regent from Boulder.
Meanwhile, Becca Brough, a junior studying English, said her sorority often uses Ralphie images to promote events or partnerships with charities.
“I think it’s bizarre,” she said. “Ralphie is a symbol of the university.”
CU unveiled its new image a year ago and began phasing out a series of inconsistent logos that have varied widely in their use. The $780,000 branding project was paid from the university president’s initiative funds, which are interest earnings on CU’s investments.