Craig resident organizing cleanup day in advance of Norman Rockwell exhibit
April 4, 2012
If you go …
What: Earth Day celebration and cleanup day
When: 1 to 3 p.m. April 22
Where: North end of Craig City Park
— The event kicks off with a free picnic lunch at the park. Gloves and trash bags will be provided. For more information or to RSVP, call Amelia Seiler at 620-6128.
“I really believe that nature is beautiful and I want to preserve nature.”
— Craig resident Amelia Seiler about the reason behind an April 22 cleanup day she’s organizing
Amelia Seiler was inspired by what she saw on a recent trip to Madison, Wisc.
"It was so clean there," the 32-year-old Seiler said. "I was completely impressed with people's care and consciousness for the environment."
The Craig native decided to try to bring what she saw in northern climes to her hometown.
She's spearheading an Earth Day celebration and community cleanup day scheduled for 1 to 3 p.m. April 22.
The event kicks off with a free picnic at 1 p.m. at Craig City Park. Volunteers will then set out to spruce up designated parts of town.
"We would like to clean up the more vacant areas," Seiler said, including those near Kmart and Walmart.
She's also encouraging all residents to do their share of beautification before Earth Day.
"I've been issuing a personal challenge to people to step outside their homes for 20 minutes and clean up their street and their block before April 22," she said.
It's no coincidence the cleanup effort takes place a little less than a month before a major exhibit arrives in Craig.
A collection of all Norman Rockwell's Saturday Evening Post covers debuts May 14 at the Museum of Northwest Colorado. And, when it does, Seiler wants the community to reflect the pristine images of Americana the famed artist portrayed in his work.
"We're looking to make Craig look like a Norman Rockwell town," she said.
The museum and the Moffat County Tourism Association are planning to follow Seiler's lead and are issuing a similar challenge, MCTA Director Melody Villard said.
"Definitely, this all lines right up with the Earth Day celebration and it's another good way to get people thinking about cleaning up town," she said.
Villard is working with museum registrar Mary Pat Dunn, who could not be reached for comment Tuesday, to bring the effort to fruition.
"We don't have all of the details finalized on that, but our idea was to offer a prize for the most cleaned-up business," she said.
She stressed the initiative is still in the planning stages.
"There are some details that still need to be hammered out," she said.
Seiler hopes to sustain beautification efforts during the long-term. She plans to mobilize a pool of volunteers to regularly monitor and clean up areas of town, she said.
In her eyes, quality of life is enough reason to keep Craig pristine throughout the year.
"I really believe that nature is beautiful and I want to preserve nature," she said. "I feel that it helps people feel harmonious and peaceful when they step outside and things are neat and clean and organized."
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