Cook to rebrand Craig’s local Ford dealership
March 14, 2014
Craig Ford is now Cook Ford.
The business transaction was finalized Friday morning between both parties.
Now Jerry Thompson, who has owned the business for 29 years, can retire and enjoy time on his farm and with his family — most of whom live on the Front Range.
"It feels good. (My wife and I) will be able to get over and follow the grandkids a little bit more, so we're looking forward to being able to do that," Thompson said.
He's also excited about focusing on agriculture. He plants about 400 acres of wheat each year, so he now can put more time into his farming operation, he said.
Although Thompson sold the business to Scott Cook, owner of Cook Chevrolet, he still will own the 18,000-square-foot building. Regardless, the transaction should be positive for the community, Thompson said.
"I would really like to thank all the customers who have supported us all these years," Thompson said. "Without them, we would not have been able to maintain the business."
Cook is excited about the new business venture and what it means for the community.
"For the public, it'll mean a larger selection of vehicles, new and used," he said. "It'll mean more service capabilities. We're going to be able to make the dealership a little bigger, which in turn will help the consumer. We'll have more employees and more inventory."
The Ford dealership will be closed on Saturday as the Cook's staff rebrands the business. A new Cook Ford sign has been ordered, and a temporary one will be on display until the new one is installed, Cook said.
The transition is great for all parties involved, both men said. And Thompson's family is excited too.
"I think we'll definitely spend more time with my dad now," said Pam Felderman, Thompson's daughter.
She highlighted all the good works her father has contributed to Craig as a dealership owner, including the fact that he often would help someone out who needed help in the wee hours of the morning.
"Anytime somebody needed something, he was there. He was always donating his time," she said.
Cook Chevrolet in Craig is located on a 27,000-square-foot property, and the Steamboat dealership is housed in a 16,000-square-foot space.
Contact Noelle Leavitt Riley at 970-875-1790 or firstname.lastname@example.org.