The new owners of the Clarion Inn & Suites, formerly the Holiday Inn, hosted a meet and greet with the community Wednesday night at the hotel.
Wine and appetizers were on hand as hotel owner Sholom Jacobs, principal at New York-based Jacobs Real Estate Advisors, mingled with local business leaders and government officials for the first time.
His company purchased the 152-room hotel for $3.1 million in November under a newly formed company called Jacobs 300 Colorado LLC.
Jacobs and Zac Weiner, assistant director of hotels for Jacobs Real Estate Advisors, used the opportunity to share their vision for the establishment with community members while listening to their input.
Jacobs wants to invest about $1.5 million in renovations.
“We’re starting immediately,” he said.
The face-lift will include guest room remodels, beefing up conference areas and even revamping the restaurant, Jacobs said.
“We can definitely be the best (hotel) in town,” he said.
Jacobs is ready to make some changes and become an integral part of the community, he said.
Shawnna Muhme, sales catering manager of the Clarion, worked at the hotel for a year and is excited to see new ownership.
“Being bank-owned, they were restricted with money,” she said.
But now there should be some big changes on the horizon, since Jacobs wants to put money into it, Muhme said.
“We’re just excited for a change — the opportunity to actually grow,” she said.
Glenda Bellio, a Moffat County rancher, said she wanted to make sure the Clarion would be a contributing member to Craig.
The new owners have assured the community that they want to be a vital part of Craig, Jacobs said.
“We’re excited,” he said. “It’s a small town. We think we can add a lot.”
Contact Erin Fenner at 970-875-1794 or firstname.lastname@example.org.