The Craig hotel formerly known as the Holiday Inn officially will be branded as a Clarion Inn & Suites.
The hotel was bank-owned before it was bought by New York-based Jacobs Real Estate Advisors. They purchased the 152-room hotel for about $3.1 million in November under a newly formed company called Jacobs 300 Colorado LLC.
Sholom Jacobs, owner the new Clarion, confirmed the brand change Tuesday in an email that said, “It’s true.”
The hotel will be seeing some big changes over the next year besides a new name. About $1.5 million will go into improvements, Jacobs said in November.
The new owners will host a meet-and-greet with drinks and appetizers 4:30 p.m. Wednesday at the hotel.