“If Congressman Tipton thinks this is some sort of ‘gotcha’ I can’t stop him. I think the Congressman should worry more about what seniors think about his votes to kill Medicare than where we shoot a television ad.”
— Chad Obermiller, campaign manager for Sal Pace, D-Pueblo
The Sal Pace campaign on Monday launched its second television advertisement of the election cycle.
Pace, a Pueblo Democrat, is one of two challengers running against Congressman Scott Tipton, R-Cortez, for the office of the Third Congressional District of Colorado.
The ad, entitled “Nearby,” highlights Pace’s promise to champion for Colorado seniors in Congress if elected.
It is currently running district wide.
The ad features Pace’s father, Salvatore — a retired mechanic living off of social security.
The two appear in the ad together working on a variety of household chores, at what is portrayed as Salvatore’s Pueblo home, while Pace talks about his father’s recent heart attack.
Pace credits his father’s survival to life saving care accessed through Medicare.
“We all know the importance of protecting seniors, but for me, it hits close to home,” Pace said in a news release. “Without Medicare my dad wouldn’t be here today.
“My family’s situation is like countless others across Colorado. I’m running to make sure those families have a voice in Congress and that our district has a representative who will stand up for seniors, instead of voting to gut benefits to pay for new tax breaks for multimillionaires.”
But the Tipton campaign contends the ad is an insincere portrayal of Pace’s family life, charging the ad was not shot at Salvatore’s real Pueblo home.
“This is not real life, this is Sal’s made-for-campaign life that he is trying to pass off to the voters of Colorado,” said Michael Fortney, Tipton’s campaign manager, in a news release. “The word disingenuous comes to mind when you use a fake house and are doing fake chores in an ad about real life.
“This misdirection is a perfect parallel to Sal’s campaign.”
Chad Obermiller, Pace’s campaign manager, confirmed Wednesday the ad was not filmed at Salvatore’s Pueblo home, but doesn’t buy the Tipton camp’s claim that the venue deflects from the ad’s intended message.
“If Congressman Tipton thinks this is some sort of ‘gotcha’ I can’t stop him,” Obermiller said. “I think the Congressman should worry more about what seniors think about his votes to kill Medicare than where we shoot a television ad.
“It’s not Sal’s dad’s house, but what the ad says is 100 percent true. Seniors, like Sal’s father, wouldn’t be able to afford Medicare if Scott Tipton had his way and raised premiums by $6,400.”
Obermiller said Salvatore recently purchased a home in Pueblo that was in foreclosure, but didn’t want it to be on television until he and Pace had a chance to clean it up.
But Fortney argues filming an ad at Salvatore’s new home probably would have been an ideal setting.
“If it’s supposed to be about real life, then run an ad about fixing it (the house) or moving boxes in,” he said. “Don’t lie.”
Despite claims from the Tipton campaign that “Nearby” was staged in a disingenuous location the ad will not be pulled from the air, Obermiller said.
Joe Moylan can be reached at 875-1794 or firstname.lastname@example.org.