It’s the new baby in the family, and there’s no doubt it’s big, beautiful and exciting.
MJK Sales Ace Hardware’s second location is open for business starting Monday.
But just as any good mother would do, Lorraine Kawcak wants to make sure the new location's counterpart and original store on Ranney Street is not forgotten.
Although it’s not the grand opening, the store is ready for business.
“We’re going forward with our vision for the future. A bigger and nicer facility where we can adequately display things,” Kawcak said.
And the old location no longer will be branded Ace Hardware — the new location will hold that title.
The new location has taken about a month to get fully stocked with the help of a crew from Arkansas.
“It kind of speaks for itself. I think people are anticipating it to open,” Kawcak said.
Des Holland, marketing manager for MJK, said every department has expanded by at least a little, some more than others. The new location will offer Benjamin Moore paint and a much larger housewares section. There will be a sporting goods section, some fishing equipment, camping, clothing and jewelry to name just a few of the expanded sections.
The new store will not carry lumber but will carry everything needed for livestock equipment and fencing needs.
The store seems to offer something for almost everyone and is why Kawcak and Holland say there is no specific target market.
“We’re targeting the community, not anyone in particular. We’re just trying to fill a need of a nicer shopping experience in Craig,” Kawcak said. “Customers will experience the same excellent customer service at both locations.”
As for the location on Ranney Street, Kawcak said it’s business as usual.
“I hope people understand the whole operation’s not moving down to First Street.”
Kawcak said she hopes to make the old location a nicer facility to sell lumber out of and have lumber inside.
Ty Stewart is heading up the process of transforming the old location into a contractor design center that caters to those doing building projects.
The old location will continue to offer a large selection of feeds for all livestock and ranching needs.
Stewart said the store's employees will offer help with designing projects of all sizes and help turn those designs into reality.
“We’re here to supply materials from the foundation all the way to the ceiling,” Stewart said.
He said they plan to carry more doors, windows and fixtures after hearing customers express a wish for more options and variety in bathroom and light fixtures.
“Our focus is not just Craig, but Northwest Colorado. We have no boundaries,” Stewart said.
Darian Warden can be reached at 875-1793 or email@example.com