Amelia Seiler, 32, of Craig, holds a flyer for an April 22 community cleanup she’s spearheading. The event is designed to spruce up the city before a Norman Rockwell exhibit comes to the Museum of Northwest Colorado in May.

Photo by Bridget Manley

Amelia Seiler, 32, of Craig, holds a flyer for an April 22 community cleanup she’s spearheading. The event is designed to spruce up the city before a Norman Rockwell exhibit comes to the Museum of Northwest Colorado in May.

Craig resident organizing cleanup day in advance of Norman Rockwell exhibit

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What: Earth Day celebration and cleanup day

When: 1 to 3 p.m. April 22

Where: North end of Craig City Park

— The event kicks off with a free picnic lunch at the park. Gloves and trash bags will be provided. For more information or to RSVP, call Amelia Seiler at 620-6128.

Quotable

“I really believe that nature is beautiful and I want to preserve nature.”

— Craig resident Amelia Seiler about the reason behind an April 22 cleanup day she’s organizing

Amelia Seiler was inspired by what she saw on a recent trip to Madison, Wisc.

“It was so clean there,” the 32-year-old Seiler said. “I was completely impressed with people’s care and consciousness for the environment.”

The Craig native decided to try to bring what she saw in northern climes to her hometown.

She’s spearheading an Earth Day celebration and community cleanup day scheduled for 1 to 3 p.m. April 22.

The event kicks off with a free picnic at 1 p.m. at Craig City Park. Volunteers will then set out to spruce up designated parts of town.

“We would like to clean up the more vacant areas,” Seiler said, including those near Kmart and Walmart.

She’s also encouraging all residents to do their share of beautification before Earth Day.

“I’ve been issuing a personal challenge to people to step outside their homes for 20 minutes and clean up their street and their block before April 22,” she said.

It’s no coincidence the cleanup effort takes place a little less than a month before a major exhibit arrives in Craig.

A collection of all Norman Rockwell’s Saturday Evening Post covers debuts May 14 at the Museum of Northwest Colorado. And, when it does, Seiler wants the community to reflect the pristine images of Americana the famed artist portrayed in his work.

“We’re looking to make Craig look like a Norman Rockwell town,” she said.

The museum and the Moffat County Tourism Association are planning to follow Seiler’s lead and are issuing a similar challenge, MCTA Director Melody Villard said.

“Definitely, this all lines right up with the Earth Day celebration and it’s another good way to get people thinking about cleaning up town,” she said.

Villard is working with museum registrar Mary Pat Dunn, who could not be reached for comment Tuesday, to bring the effort to fruition.

“We don’t have all of the details finalized on that, but our idea was to offer a prize for the most cleaned-up business,” she said.

She stressed the initiative is still in the planning stages.

“There are some details that still need to be hammered out,” she said.

Seiler hopes to sustain beautification efforts during the long-term. She plans to mobilize a pool of volunteers to regularly monitor and clean up areas of town, she said.

In her eyes, quality of life is enough reason to keep Craig pristine throughout the year.

“I really believe that nature is beautiful and I want to preserve nature,” she said. “I feel that it helps people feel harmonious and peaceful when they step outside and things are neat and clean and organized.”

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Comments

native_craig_guy 2 years, 8 months ago

Great Idea!!! But it is not the public areas that are in general disarray. It is the businesses and private property owners that are responsible for the bulk of the lack of "curb appeal". (not saying that all persons mentioned are responsible. But it is amazing how beautiful others places look when you get out of Craig for a little bit. Apathy is running rampant in many aspects in our community, not just in how we maintain our property.

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cag81625 2 years, 8 months ago

Agreed. Good heavens, you'd think it'd kill folks around here to show just a little bit of pride in their own property. It's not all bad of course, but c'mon, if you don't exude pride in what you call your own, you probably have even less pride in your community.

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