If you go
What: “Jumpstart Your Marketing Brain”
When: 11 a.m. to 1 p.m. today
Where: Main floor conference room, Moffat County Courthouse, 221
W. Victory Way.
Cost: Free to EDP and Chamber of Commerce members, or $10 for nonmembers.
Call: Darcy Trask at 826-2039
Entrepreneurs will have the opportunity today to acquire more tools to start and maintain their businesses.
The Craig/Moffat Economic Development Partnership and the Craig Chamber of Commerce are partnering to offer residents classes to improve their business sense.
This year is the first time the two entities have collaborated to bring the new classes to Moffat County.
The classes are divided into three tiers: First Steps, Next Steps and Success Steps, and are available to all residents, from first-time entrepreneurs to current business owners.
The EDP and Chamber will host “Jumpstart Your Marketing Brain” from 11 a.m. to 1 p.m. today in the Moffat County Courthouse’s main floor conference room.
The program is part of the Success Steps tier and will focus on effective business marketing.
Jack Taylor, of the Small Business Development Center, will give the presentation.
Marketing topics such as creative branding, advertising, creating an image, knowing your audience and the Internet will be covered in the class, Chamber Director Christina Currie said.
The lunchtime event will serve food to those attending, a strategy EDP Director Darcy Trask says is effective in helping business owners.
“Small-business owners are extremely busy and the environment for small business has become more challenging over the last year and a half,” she said. “It’s hard for them to carve out time to improve their own skills.
“We feel by offering this at lunchtime at little or no cost, we make it easy for small-business owners and managers to pull away from their businesses and give them a shot in the arm of information, enthusiasm and momentum.”
The event is free for EDP and Chamber members, and $10 for non-members.
The First Steps class, which was hosted Tuesday night at the Moffat County Courthouse, focused on starting a business from scratch, Trask said.
Topics included developing successful and feasible business ideas and how to find funding and loans to start a business.
Next Steps is a 12-hour program broken up over four nights to help new business owners and “pre-venture” businesses continue to build their business structure.
Topics include budgeting, pricing human resources development, and billing, among others.
The Success Steps classes are primarily for new or existing businesses and provide tips on streamlined financing, accounting, bookkeeping, promotions, advertising and customer retention.
“Just because you are in business doesn’t mean you’ve got a fully, well-rounded business background,” Currie said. “Statistically speaking, business owners, especially in small communities, don’t have a degree in business.
“They may have a lifetime of experience in that field or they have a general interest in what they’re doing, but there are so many aspects to make a business successful.”