Craig Finding a flattering style isn't a one-size-fits-all situation.
Just ask Elsie Hernandez.
Hernandez opened One Way Fashions of Craig in 2006 to provide stylish clothing to local women, she said.
The clothes hanging on the racks in her store, located on Victory Way, sported bright colors and shimmering fabrics. But Hernandez has found that it's not only a piece of clothing's cut and hue that makes the sale.
The size printed on the tag also is important.
Hernandez recalls receiving her first shipment of jeans. They were all size one.
Usually, regular sizes at the store are odd numbered, whereas plus sizes are numbered sequentially, Hernandez said, adding that size numbering can vary by manufacturer.
She knew then and there that she needed to expand her size offerings.
"It just opened my eyes that we're not all average" sized, she added.
Area clothing stores have expanded their size ranges to include clothes that fit a wide range of women.
Hernandez carries tops, formalwear and jeans in sizes ranging from small to extra large.
And, when she sees something that plus-size women will like, she gets it.
"If there's something that would make them feel good, I'll bring it in," Hernandez said.
One Way Fashions isn't the only store that has adapted. About 10 percent of the clothing department's inventory at Murdoch's Ranch & Home Supply in Craig is size 16 or larger, clothing associate Jill Bergquist said.
She added that the store also carries camisoles, tank tops and jeans for teenage girls, as well as an assortment of winter clothes for men, women, children and youths.
Maurices in Craig extended its plus-size department this fall, First Assistant Patty Montieth said. She estimated that clothing sales in sizes 14 to 24 make up at least one-quarter of the store's business.
The store also carries some items, including jeans and tops, in extra-small sizes. Hernandez
Hems & Hers by Joyce in Craig carries some clothing in plus-sizes and can order in others. The store also can order some items, including sweatshirts and vests, in extra-small sizes.
Or, the store can alter clothes bought at other stores.
In the view of Hems & Hers owner Joyce Swaney, the store is different from others in the area.
"They can just come in and special order whatever they want," she said.