In other action
At its Wednesday meeting, the Moffat County Tourism Association:
• Discussed whether it should advertise for a part-time director or appoint someone. Board member Melody Villard, who has expressed interest in the position, said she would take the position so the group could move forward immediately. Board president Tammie Thompson-Booker said it could be inappropriate for the board to appoint someone without asking people to apply first.
The Moffat County Tourism Association board plans to hire a professional firm to research marketing opportunities for Moffat County.
The group doesn't want to guess about who to market to and how to reach them, Board Member Cindy Looper said.
"We need to do some research so we're not just shotgun advertising," she said.
Looper and Board President Tammie Thompson-Booker first heard about the idea when they attended the Governor's 2008 Colorado Tourism Conference last week in Vail. The conference is designed for tourism advocates and professionals to meet, share ideas and network.
At Wednesday's MCTA board meeting, the rest of the organization agreed it would be a positive step for MCTA and the county.
Thompson-Booker said the first priority will be to hire a part-time director to handle day-to-day operations and work on long-term projects, with the marketing assessment being a central piece of the overall goal, making Moffat County a recognized destination.
After an assessment, MCTA would be better prepared to start an effective branding campaign, Thompson-Booker added. Branding will give the area an identity, such as Steamboat Springs' moniker, Ski Town USA. The project will accelerate MCTA's success, board members said.
New brochures coming to the Hayden airport
MCTA does not plan to sacrifice other projects for a research study. By Friday, the group expects to have its first run on a new brochure listing various activities in Moffat County and where to find them, such as going to Sandwash Basin to see wild horses.
The group also plans to apply for a $5,000 grant from the Associated Governments of Northwest Colorado to help reimburse advertising expenses.
"We need to do a lot more" (with brochures), Looper said.
In addition to the new brochure and the Craig Dining Guide, Looper said she would like to see other attraction-oriented materials, such a "watchable wildlife" pamphlet, a self-guided tour of Browns Park and a driving guide with multiple routes across Moffat County.
The board also is working to make its materials more attractive and available to visitors.
MCTA long has identified the Yampa Valley Regional Airport in Hayden as a key place to attract tourists to Moffat County. MCTA is close to having a new brochure rack for its advertising space at the airport and also has approved purchasing a new flat-screen television and DVD player.