Craig The Memorial Hospital is a community hospital, said Samantha Johnston, TMH service excellence officer.
The community should decide its name when the hospital moves to its new facility on Craig's west end next year, she said.
The hospital's building committee - made up of residents, physicians and hospital board members - recommended investigating a name change. The hospital board began that discussion at its Wednesday night meeting.
The recommendation was the first step in the process, Johnston said.
"This isn't something we've been talking about for a long time or even something we're close to coming to a decision on," she said.
Officials don't expect the name consideration to become a drawn-out process.
Aside from staff hours spent considering a change, there won't be any money spent on studying the issue, Johnston said.
As for other possible names?
"We certainly haven't gotten there at all," Johnston said.
Different reasons led to building committee members favoring a name change possibility, she added.
Architects for the project are starting to draft the new hospital's entrance and sign, and they asked whether the logo and name would change.
That started a few more considerations, not least among them a thought that maybe the best way to honor the history behind the hospital's current building and the genesis of that name - The Memorial Hospital - was to leave it all alone.
TMH, which opened in 1950, was built with federal funds aimed at restoring the country's health care network after the war. About 50 percent of the building's costs were paid out of residents' pockets through door-to-door collections and other grassroots campaigns.
The name itself was meant to honor men and women who fought in World War II and other wars.
Considering the name's intent and the community's direct hand in making the facility possible, maybe the community would prefer the name remain where it is, Johnston said.
Whether to rename the hospital isn't something thought up just for change, she added.
"It's something we want to find out from the community instead of just assuming the community wants us to continue with the same name," she said.
There are challenges that could be alleviated with a name change, as well, Johnston said, adding it can be a burden for patients filing claims with insurance companies. It's common for the company to put "Memorial Hospital" in their records, leaving out "The."
There are many other hospitals with "memorial" in their names around Colorado and the country, Johnston said, which can confuse companies trying to pay the right one.
Either way, hospital officials don't want to make a decision in a vacuum, Johnston said. They plan to defer to the community on this one.
"This is about the taxpayer's view for the hospital they're paying for," she said.