If you go
What: Performance art by Marc Horowitz
Where: Alice Pleasant Park, 500 block of Yampa Ave.
When: 11 a.m. to 4 p.m. Monday
• For more information on Horowitz's work, go to his Web site, www.ineedtostopso...
Craig Craig residents will have the opportunity to literally bury their problems Monday thanks to performance artist Marc Horowitz.
Horowitz's project is a trans-American tour called The Signature Series, with he and his crew stopping in 19 cities to carry out variations of performance art. The artist had a unique approach to mapping out their plans in driving a van across the country.
"I overlaid my signature on a map of the United States, and that's the route we're following," he said. "We'll be doing something different in each city. We're trying to improve people's lives in our own special way."
Thus far, the group has lobbied the city government of Battle Mountain, Nev., to change the name of their city to the less violent alternative "Tenderpie Hill," and started a semi-nudist colony in Nampa, Idaho. They also sold special footwear for use in public restrooms in Provo, Utah.
The project that Horowitz and company have planned for Craig is to have residents bring their problems to be buried in Alice Pleasant Park on the 500 block of Yampa Avenue. These problems can be tangible, emotional or both.
"We want everybody from 2 to 102 to bury things that have bad memories for them," Horowitz said. "It can be old MC Hammer CDs, MC Hammer himself, or just something that's been bothering them. I'll be giving eulogies for everything that gets buried."
The performance will be filmed and broadcast on the Web site www.crackle.com along with the other segments of "The Signature Series." Snacks will be provided, as well, including Horowitz's own innovation "sandwich-in-a-cup."
Horowitz hopes to get strong reactions from participants.
"People might laugh or shed a tear, and I'm excited to find out what else," he said. "So far, we've gotten good feedback from people. A lot of them will just pass by and wonder what we're doing, and about half of them will join in, but I think that America has embraced us."
Horowitz earned a bachelor's degree in marketing from Indiana University and attended the San Francisco Art Institute for one year.
After writing "Dinner w/Marc" and his personal cell phone number on a dry-erase board used in a photo shoot for a Fall 2004 Crate & Barrel catalog, Horowitz received thousands of calls from people wanting to meet him.
He set out on a trip across the country to dine with as many of these people as possible, calling it his "National Dinner Tour."
This gained him national acclaim from the media, including the staff of People Magazine, which named him one of their "50 Hottest Bachelors" in 2005.
Some of Horowitz's other performance pieces have involved riding a donkey through the streets of San Francisco and broadcasting "The Me & You Talk Show" from a gallery in London.
His future plans involve shooting a documentary about what he calls "extreme gas conservers"- people who use excessive means to get better gas mileage in their cars.
Horowitz endeavors to gain a better understanding of America in his current work.
"I hope to get a real feeling of satisfaction by doing this," he said. "It breaks down boundaries and takes humanity to its lowest common denominator. It's something that I've wanted to do for a long time, making my virtual signature on the country."
Andy Bockelman can be reached at 875-1796.