To contstantly improve and make changes.
That is an important aspect to keep visitors and locals coming back for an event like Grand Olde West Days, Shelly Flannery said.
The Moffat County Tourism Association director hopes people will be impressed by the 17th Annual Grand Olde West Days, which holds events at the Moffat County Fairgrounds, Wyman Living History Museum and downtown.
The celebration kicks off Saturday and runs to Monday.
"There's a lot that's new this year, including live music and entertainment," Flannery said. "Bungee jumping and a mechanical bull will be at Wyman's on Saturday, with the bull moving to the roping barn Saturday night for the barn dance."
Live music, featuring the Kenny Bradberry Band, takes place at Saturday's barn dance, along with kid roping dummies and concessions. The dance runs from 8 p.m. to midnight.
Making their first appearance this year are Ute Indian Dancers and Drummers from Duchesne, Utah, from 10 a.m. to noon Saturday and from noon to 7:30 p.m. Sunday. They also perform Monday.
Also performing for the first time at Grand Olde West Days is a trained animal show that includes "Clyde" the trained buffalo, as well as a baby buffalo and a camel. That event takes place from 10 a.m. to 8 p.m. Sunday, as well as on Monday.
A petting zoo for children -- open all three days -- and a fireworks display after dark Sunday will be new this year to even long-time Grand Olde West attendees.
During the Downtown Craig Street Festival games Monday, races and contests will accompany the vendors, as well as Dutch oven cooking demonstrations and gold panning.
Live music also will be downtown during the festival.
Living up to the "Unbridled Spirit" theme for this year's event, organizers said Grand Olde West Days will require visitors to keep a schedule handy before experiencing the three days of entertainment.
For more information, visit www.grandoldewestdays.com or call Moffat County Tourism toll free at 866-332-8436.
Dan Olsen can be reached at 824-7031, ext.207, or firstname.lastname@example.org