Chamber looks to create Craig brand for marketing

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At Thursday's Craig Chamber of Commerce board meeting, the board discussed branding the community with an identity -- whether that be agriculture, energy, the Old West or another theme.

The Craig Daily Press' Wednesday editorial, "Who do we want to be?" spurred the discussion.

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"The board tasked me with getting some people together to brand the community," Chamber Executive Director Christina Currie said.

Currie said she plans to gather representatives from various groups to develop an idea of how Moffat County should be marketed and featured in publications and events.

Currie said developing a common theme among all groups may be a challenge and may take time.

"Branding is something that takes quite a while," Currie said. But, "Hopefully everybody gets on board and decides how we want to market ourselves."

The board also discussed the departure of board member Pamala Thompson, who attended her final meeting in April.

A three-person nominating committee will give the board a list of candidates at the next board meeting, 11:30 a.m. June 14, at the Craig Holiday Inn, 300 S. Colorado Highway 13.

"Any (Chamber) member who wants to be on that list can call Gene (Bilodeau) or I, and we can put them on that list," Currie said.

For more information, call Bilodeau, board president, at 824-1103 or Currie at 824-5689.

Michelle Perry can be reached at 824-7031, ext. 213, or mperry@craigdailypress.com.

The Craig Chamber of Commerce board also:

  • Heard an update on the beautification project.
  • Signed up to volunteer at the Ride the Rockies event.
  • Reviewed its goals for the year.
  • Decided to not purchase an air card or computer database update system.

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