Dazzling, romantic, traditional. There are many ways to a woman's heart. Here's a guide to help you this Valentine's Day.
Love in bloom
Flowers are always a Valentine's favorite, and this year will be no different, said Shirley Balleck, owner of The Flower Mine.
"Flowers will be the biggest seller this year," she said.
Red roses are her biggest seller, but she offers a variety of blooms to meet any romantic's desires.
Bouquets start at $16 and could cost more than $150, depending on how much the customer would like to spend.
She also has a number of other gifts, including balloons, chocolates and stuffed animals. She carries romantic poker games, candy bras and a book with 1,001 creative date ideas.
She even offers a stuffed man named the Love Doctor and has a toy wolf that sings, "Little Red Riding Hood," for those looking for something a bit different.
Jewelry is a sure bet to dazzle the woman in your life, said Jacque Archuleta, jewelry manager at Kmart.
"Diamonds are always a good thing," she said.
And it helps that the store holds sales before Valentine's Day.
Gold is currently 70 percent off, and sterling silver is marked down 50 percent.
"They're getting a pretty good deal when they come in and buy jewelry," Archuleta said.
She said women often buy watches for men and that men have many options for their wives and girlfriends.
Necklaces and earrings are the most popular items. Ruby heart-shaped sets are a favorite.
"A lot of men don't know women's ring sizes, and you don't want to get a ring that doesn't fit," Archuleta said.
Kmart has weekly specials leading to Valentine's Day, and sparkly gifts range in price from $8 to $300.
Behind closed doors
Kama Sutra is for lovers.
These products, available at Studio 7, invite couples to enjoy each other physically, spiritually and emotionally. They are meant to enhance all of the senses and to heighten intimacy.
The product line includes massage creams, paint-on body chocolates, lubricants and scented body powder that come with feather dusters.
Darcey Walker, owner of Studio 7, said Kama Sutra products are ideal for Valentine's Day.
"It's the holiday for lovers," Walker said. "What better way to entice your lover?"
She thinks the oils and creams are a perfect gift because having a great date does not require buying dinner and a hotel room or hiring a baby sitter.
"This you can do in the privacy of your own home," Walker said.
The products range in price from $13 to $72.
Royal (spa) treatment
Some women would rather de-stress with a massage than indulge their sweet tooths.
"I usually sell a ton of gift certificates around this time of year," said Mika Ough, owner of Mika's Therapeutic Massage. "It's a great gift because they can go and treat themselves and get away from the stress."
Ough said spa treatments include a massage, hot stone treatment and time in the steam tent if clients wish. The hot stone technique is her most popular.
"It just adds a little something extra to a massage," she said.
Ough said she can accommodate couples by offering back-to-back massages. The partner can sit in the room or in a massage chair while the other gets their treatment.
Most massages last one hour and cost $50. Hour-and-a-half massages are $65.
"It's reasonably priced, and it really helps them feel better about themselves," Ough said. "And it shows them that (the gift givers) care because they can get away and relax."