A trend that started as a show of support for Lance Armstrong has grown to include illness, social issues and, even, sports teams.
At Craig Middle School, students are showing their school spirit by wearing blue or white rubber bracelets that read "Bulldog Pride."
They are being sold as a student council fundraiser. The money raised will help pay for a motivational speaker later this year.
Student Council Advisor Renea Dove picked up the idea during the summer when she saw them advertised in a magazine. The popularity of the bracelets led her to order 400 -- 200 white and 200 blue.
"They're pretty popular right now," Dove said. "Every group has one. We've got kids here who wear four at a time."
It's an idea that's been slow to catch on, but is gaining momentum.
"It took awhile, but after student council members started wearing them, and we showed them at an assembly, they're kind of catching on," Dove said.
She estimates about one-fourth of the bracelets have been sold, some to the parent of a high school student who gave them to members of the girls volleyball team.
When the remaining CMS student council members are appointed, which will happen later this month, Dove expects the bracelets to be sold faster.
If she gets enough volunteers, the student council will sell the bracelets at the Moffat County High School homecoming football game Oct. 7, as well as at CMS sporting events.