Moffat County tourism officials are sure people will enjoy the area once they've seen what it has to offer.
It's getting them here that's the challenge.
And that's one of the reasons the Moffat County Tourism Association is using two tickets given to them by Continental Airlines in a giveaway guaranteed to get visitors here.
Starting today, the Steamboat Springs Chamber Resort Association will be sending out an e-mail blast that leads responders to a Web site where they can register to win two tickets on a Houston to Hayden flight.
The tourism board is working on amenities to go with the tickets that will ensure people come to Moffat County and enjoy their time here.
"The whole vacation package is based entirely on a Moffat County experience," MCTA Director Steve Miller said.
The board will meet Wednesday to discuss what amenities to include in the package. Preliminary discussions include hotel accommodations, gift certificates to the Yampa Valley Golf Course and spree bucks.
"Two tickets is gravy for us," Miller said. "It just makes our marketing efforts easier."
MCTA contributed $5,000 toward a guaranteed flight program that ensures Continental Airlines makes the trip from Houston to Yampa Valley Regional Airport during the summer. The city of Craig, Moffat County and the Craig/Moffat County Economic Development Partnership each contributed $2,500.
MCTA's funds will be used exclusively for marketing Moffat County.
"There are already four pages in the Steamboat Magazine that will bring day traffic and hopefully Moffat County can sell itself," Miller said.
Other promotional items include an e-mail flier and a brochure.
The ticket giveaway gives MCTA another benefit. Those who register also will be added to a mailing list for other direct promotions.
Details are being ironed out, but Miller said he expects the drawing to take place at the end of July or in early August.
Christina M. Currie can be reached at 824-7031, ext. 210, or at firstname.lastname@example.org.