The 1999 Holiday Media Drive is under way, but donations are well behind totals from last year.
The 1999 drive has the Craig Daily Press, KRAI-FM and K27FA Television working together to make this Christmas all the more merrier for needy families. Non-perishable food items, fruits and vegetables, unopened new toys and clothes all are needed.
Although donations are slow, media organizers believe and hope donations will increase by the end of the week.
"It takes a while for people to catch on," said KRAI-FM representative Rick Allen. "This is an opportunity to make a contribution that actually helps people."
Last year, the media drive gathered 7 1/2 tons of donated items and several thousand dollars. On the first day of the drive Monday, 1/2 ton of supplies was donated. As of 8:30 a.m. Tuesday, donations were scarce with traffic lacking.
"History has shown that this is a very generous community and it is disappointing to see such a low turnout for this event," said Craig Daily Press News Editor Christina Currie. "We really hope people will take the time to go through their closets or cupboards and find items to donate."
Allen agreed a full community effort will be necessary to reach the numbers from last year and with the media converging to assist in donations, the word should be spreading.
"By banding together, we can utilize every media source in Northwest Colorado," Allen said. "We hope to get as much as we can to help our neighbors."
Between 5 a.m. and 10 a.m. all week long, KRAI-FM will broadcast live at the west entrance of Centennial Mall and area media and volunteer organizations will be on hand to accept donations.
"You don't have to leave your car," said Craig Daily Press Managing Editor Shawn Ankrom. "Volunteers will pick up any donations and wish you a happy holiday."
KRAI-FM participated Monday; Craig Daily Press today; Craig Realtors, Craig Police Department, Moffat County Sheriff's Department and Colorado State Patrol Wednesday; American Red Cross of Craig Thursday; and Moffat County United Way and K27FA Television Friday.
Although volunteering time in the morning may seem overwhelming, and downright cold, participants are proud to be helping.
"It was early and it was cold, but it makes you empathize with the people who need the items we are collecting," Currie said.
All donated toys may be dropped off through Friday beginning at 5 a.m. Community members may drop off toys in Craig at the Centennial Mall, in Steamboat Springs at Steamboat Motors, in Hayden at the Congregational Church, in Meeker at the Veterans of Foreign Wars post, Meeker Drug Store and Valley Grocery Store, and in Rangely at the Rangely Police Department.
Donations such as diapers, baby formula, personal care items and cash may be made directly to organizations such as Advocates Against Battering and Abuse in Steamboat Springs and Hayden and the Safe Houses in Meeker and Rangely. Advocates Crisis Support Services in Craig asks that donations be dropped off at Centennial Mall.
Donations to food banks may be made in Craig at Centennial Mall, in Steamboat Springs at Safeway, City Market and Clark Market, in Hayden at the Congregational Church, in Meeker at the Methodist Church and in Rangely at the Rangely Police Department.